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The Columnists

Six beats, six named voices. Every Scale. story is signed by the columnist responsible for its section — and for its judgment. These bylines are editorial personas — author identities created and maintained by the newsroom. Facts in every story are verified independently of the byline.
CBCasey BramwellStartupCasey Bramwell covers the zero-to-one years — ideas, first customers, fundraising and the unglamorous work of getting a company off the ground.Read the column →RORachel OtisGrowRachel Otis covers growth: sales, marketing, pricing and the strategy calls that turn a small business into a bigger one.Read the column →MHMarcus HaleLeadMarcus Hale covers leadership and management — hiring, culture, headcount and the habits of people who run great companies.Read the column →JCJune CallowayInnovateJune Calloway covers innovation and trends — the new ideas, categories and consumer shifts that decide who's ahead next year.Read the column →EPEthan ParkTechnologyEthan Park covers AI, software and the tools reshaping how business gets done — always through the lens of what an owner should do about it.Read the column →LKLaura KesslerMoneyLaura Kessler covers capital, taxes, markets and the economy — a founder's guide to the numbers, from runway to revenue.Read the column →

The newsroom

SRSam RutledgeFounderSam Rutledge started Scale. on a simple bet: founders don't need more noise, they need a playbook. He sets the outlet's north star — practical, optimistic, useful.
DADiane ArcherEditor-in-ChiefDiane Archer runs the newsroom and its standard: every story has to help a founder make a better decision, and every story is checked against its sources before it runs.