Scale. — Entrepreneurship, startups, growth, leadership and money for founders. Service journalism in plain American English: practical, optimistic and founder-first, across 6 sections. If a story doesn't help an owner make a better decision, it doesn't run.
The columnists
Each section is led by a house columnist responsible for its voice and its judgment, under the direction of the Editor-in-Chief. The bylines are the outlet's editorial personas: fixed voices that answer for what they sign.
The bylines of this publication are editorial personas — author identities created and maintained by the newsroom. Facts in every story are verified independently of the byline.
- Sam Rutledge — Founder
Sam Rutledge started Scale. on a simple bet: founders don't need more noise, they need a playbook. He sets the outlet's north star — practical, optimistic, useful. - Diane Archer — Editor-in-Chief
Diane Archer runs the newsroom and its standard: every story has to help a founder make a better decision, and every story is checked against its sources before it runs. - Casey Bramwell — Startup Columnist
Casey Bramwell covers the zero-to-one years — ideas, first customers, fundraising and the unglamorous work of getting a company off the ground. - Rachel Otis — Grow Columnist
Rachel Otis covers growth: sales, marketing, pricing and the strategy calls that turn a small business into a bigger one. - Marcus Hale — Lead Columnist
Marcus Hale covers leadership and management — hiring, culture, headcount and the habits of people who run great companies. - June Calloway — Innovate Columnist
June Calloway covers innovation and trends — the new ideas, categories and consumer shifts that decide who's ahead next year. - Ethan Park — Technology Columnist
Ethan Park covers AI, software and the tools reshaping how business gets done — always through the lens of what an owner should do about it. - Laura Kessler — Money Columnist
Laura Kessler covers capital, taxes, markets and the economy — a founder's guide to the numbers, from runway to revenue.
Method
Every story is checked against its sources through an automated editorial review before publication. Stories are produced with AI assistance under that review. Images accompany the reporting for illustration and are credited to their source where applicable. Spot an error? Write to the address in the footer: verified errors are corrected, and substantive corrections are noted in the story itself.
Publisher
Scale. is an independent publication of URPE AI Lab LLC, founded by Diego Urquijo. Editorial decisions are made by the newsroom.
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