Pulley, the startup software company that helps startups track funding, is shutting down after seven years.
The company said in a statement published on its website on Tuesday that it will cease operations after December 8. Pulley had raised more than $50 million from investors including Founders Fund, General Catalyst, Stripe, and 8VC.
Pulley was built to challenge Carta in cap table management, the software category companies use to track who owns shares and issue new equity as they raise money. As part of the wind-down, Carta has agreed to help move customers and is offering them a limited-time promotion, according to Pulley's statement.
Yin Wu founded Pulley after selling an Android app called Echo to Microsoft in 2015. In a LinkedIn post on Tuesday, Wu wrote that she and many of the company's strongest team members have 'no intention of riding off quietly into the night.' She also said, 'There has never been a better time to solve big problems.'
Pulley also told founders in an email that it had developed a transition plan so customers 'won't experience any disruptions' as the company ceases operations. Customers who move to Carta will be able to keep their current Pulley pricing for the first year, and Carta will credit any unused portion of their Pulley subscription.
The math is simple: when a startup that raised more than $50 million cannot keep pushing against a much larger rival, founders notice. Customers do not care about venture headlines; they care about continuity, pricing, and not losing time in the middle of a financing workflow.
For founders, this is a reminder that mission alone does not beat scale. The market rewards tools that reduce friction and preserve runway, and it punishes software that cannot survive the competitive pressure. Pulley's handoff to Carta may soften the landing for customers, but the bigger signal is clear: in infrastructure software, execution and durability still decide who stays in the game.
